How I got here
I started in fitness. Over the years, I trained a lot of executives, founders, and other people who lead at a high level. I kept seeing the same thing. They could close any deal and run any meeting, but they couldn't keep a promise to themselves about their health.
The problem was never discipline. These are some of the most disciplined people I know. The problem was that nobody was looking at the whole person. That includes the stress they carry, how tied up their identity is with work, and the fear that slowing down means falling behind.
So I built Beneviv to coach it all in one place. Training, food, sleep, health numbers, and the habits that make change stick.
My training
- Precision Nutrition Level 1 and Level 2 certified
- Former trainer at Ultimate Performance
- NESTA certified
- N1 Education certified
- Trained in Co-Active coaching through the Co-Active Training Institute
- A client transformation featured in Men's Health
- Member of the Beverly Hills Chamber of Commerce
How I coach
I'm direct, and I care. Justin said I pushed him with encouragement or tough love, depending on what he needed that day.
I also ask a lot of questions before I tell you what to change. When Justin was looking for a coach, he said I spent about twice as long getting to know him as anyone else he met.
Outside the gym
Outside the gym, you'll usually find me on the water. I've been sailing since 2019, and I race out of Marina del Rey with my crew on Teaser.
Racing keeps me outside, off my phone, and focused on one job for a few hours. If you sail too, I'd love to hear about it when we meet.


Where you'll find me
I train clients at Transform Fitness near The Grove. For clients who live between Hollywood and Century City or Bel Air, I can also train them at home. I coach people online from anywhere.